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It retains the original logo's yellow and orange colors that contrast with a dark blue background while the center of the logo is a sphere that represents the known contemporary world with its focus on communications, specifically television.
Since its beginning the company has been owned by the Azcárraga family.
The logo represents a human eye looking at the world through a television screen.In 1968, Telesistema's main competitor, Televisión Independiente de México (TIM), entered Mexico City with XHTM-TV Canal 8.At the time, both Telesistema and TIM (which was based in Monterrey) competed with another new station, XHDF-TV channel 13, which also started transmissions in 1968.In April 1997, Milmo died and Emilio Azcárraga Jean succeeded him as the president of the company.In December 1997, Televisa joined with other Mexican media companies to create a marathon known as Teletón, whose mission is to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions.
Over the next four years, both networks competed in content and image until they merged, taking on the name Televisa in 1973.